modern baby food and the “flavor window”

man, there are some really inventive baby food companies out there. startups that are marketing things like caviar, bone broth and quinoa to six-month-olds. i was introduced to one of the more innovative baby food services through well rounded, a digital magazine i contribute to. on their menu were things like salmon roe and falafel. cool, i thought — but do babies really need this?

a quick google search showed me a dozen other baby food start ups with similar menus. i wondered: is this just fancy, flavor-forward labeling that’s really designed to tempt the hip parent into buying, or do babies really benefit from these complex flavor blends.

Continue reading modern baby food and the “flavor window”

Advertisements