man, there are some really inventive baby food companies out there. startups that are marketing things like caviar, bone broth and quinoa to six-month-olds. i was introduced to one of the more innovative baby food services through well rounded, a digital magazine i contribute to. on their menu were things like salmon roe and falafel. cool, i thought — but do babies really need this?
a quick google search showed me a dozen other baby food start ups with similar menus. i wondered: is this just fancy, flavor-forward labeling that’s really designed to tempt the hip parent into buying, or do babies really benefit from these complex flavor blends.